About us

Vision
Our vision is to equip farmers with innovative solutions for sustainable and effective harvesting to produce healthy food.

Mission
Provide farmers with robust and reliable tools for automatic and sustainable picking of soft berries and fruits.

A rising world population requires innovation and automatization to be able to provide healthy food and berries for the increasing demand in the world market. Farmers face challenges with recruiting and maintaining staff for picking strawberries. Pål Johan From saw this challenge and engaged his PhD student Ya Xiong who developed a strawberry picker under his guidance. This was the basis for the two of them cofounding NORONN with Katharina R. Asting who took on the position as CEO. To further develop the solution and test with farmers, the company got funding from the Norwegian Research Council and recruited more development resources. In addition to own employees NORONN collaborate with universities and use expertise and PhD students from NMBU in Norway and Lincoln University in UK. We work closely with farmers to get input, test in the field and ensure the solution meets the needs of modern farming. NORONN also has close cooperation with Saga Robotics, the company developing the robotic platform Thorvald which the picker is mounted on.

Katharina R. Asting

Katharina R. Asting

CEO

Entrepeneural leader with broad experience from tech-companies in different sizes. Brings in competence in building businesses with global outreach. Has worked as PE investor with portfolio in emerging markets. Love to build teams and utilize competence to solve global challenges.
Ya Xiong

Ya Xiong

Co-founder and R&D specialist

The inventor behind the strawberry picker solution. Currently mainly engaged in manipulator design and its control. Ya Xiong (Bill) combines innovative thinking with persistence and the mentality to never give up. He always looks for improvements.

Yuanye Ge

Yuanye Ge

Developer

Vision system expert. Develops highly advanced visioning system based on artificial intelligence and deep learning. Runs the vision system project with contributions from several Phd students.
pål johan from

pål johan from

Cofounder and Chair of the Board

Serial entrepreneur with deep technology expertise and interest for business. As professor at NMBU, he runs several big research programs which also involve NORONN.​

ellen altenborg

ellen altenborg

Board Member

Her background in economics and international cooperations is a great asset for building new ventures. She has extensive network and great skills in marketing and strategy. With an operational role in Saga Robotics she ensures alignment and common interests.
lars grimstad

lars grimstad

Consultant

The expertise that helps integrate the technology to the Thorvald platform. With an academic background combined with interests for practical solutions, Lars is of great value for the team.

NORONN is a partner of Saga Robotics